Pepsi

The first Pepsi campaign I worked on as part of the UEFA Champions League sponsorship was created while I was at BBDO — the lead communications hub for Central and Eastern Europe.

The idea was simple but powerful: football is present in people’s lives in many ways — often far beyond the pitch itself. To capture that genuine, unfiltered connection, we shot the entire film on 35mm film and invited documentary filmmakers to direct it — bringing realness and authenticity to every moment on screen.