CREATIVE DIRECTIO
/
Art Direction
/
AI PRODUCTION
YANDEX GO SERBIA
(
9
)

/ About the project
Yandex Go is a ride-hailing app in Serbia. The problem was that in Serbia people don't use apps when it comes to ordering a taxi — they call. So our goal was to come up with a solution for that, and we decided to literally show that when you use our app — the taxi is already in your hands.
The production was full-AI, as we tried to make one continuous shot, instead of the fast cuts so common in AI. It was quite challenging, but I think it worked nicely!
/ Credits
Client:
Yandex Go Serbia
Role:
Creative Director, Art Director
/ Year
2026
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