Creative Director & art director

NYC / Berlin

Fashion Design

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PR Campaign

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Collaboration

Gosha Rubchinsky x Museum of Fine Arts

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11

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/ About the project

In Rassvet Skateboards teamed up with Pushkin Museum for Artistic Capsule
Gosha Rubchinsky's skate brand, Rassvet, collaborated with the Pushkin State Museum for a limited-edition collection. This cultural collaboration included three shirts and six skateboards featuring Gauguin's art, coinciding with the "Shchukin: Biography of a Collection" exhibition opening on June 19 in Moscow.

The launch event took place on June 22 at the CDG Trading Museum in Paris.

The concept drew inspiration from Gauguin's "The Writings of a Savage," highlighting the connection between the artist's image and modern skaters, garnering attention from media giants like VOGUE, GQ, and Esquire immediately after its global release.

/ Credits

Client:

Pushkin State Museum of Fine Arts

Role:

Art Director

/ Year

2018

OTHER

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