Film
/
OOH
/
Brand Campaign
How Texas Does Light
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1
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/ About the project
Shiner has always been Texas-born and brewed. But with so many new faces moving to the Lone Star State, many folks forgot that.
The new campaign, “Texas Does Light,” brings a bold redesign and a fresh attitude to Shiner Light Blonde. It’s lighter, brighter, and made for a new generation of Texans who know how to do things right.
Launching the week of 11/13, the campaign rolls out nationwide across TV, social, YouTube, and OOH. Three films bring it home — each one a love letter to Texas in its own way.
/ Credits
Client:
Spoetzl Brewery
Role:
Creative Director (Art)
/ Year
2023
OTHER
PROJECTS
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