Film
/
Brand Campaign
/
Concept Development
Qatar National Bank
(
2
)
/ About the project
A 360 campaign for Qatar National Bank starring Egyptian superstar Ahmed Helmy. Inspired by the endless unsolicited advice we all get about money, the concept flips the script: Helmy announces his partnership with the bank, and suddenly, everyone thinks they’re his financial guru. The result? A clever mix of humor, relatability, and the message that QNB is the only advice you need.
The campaign kicked off with a buzz-worthy teaser series on social media, featuring the main characters and a headline-making magazine reveal of Ahmed Helmy’s partnership with QNB. A perfect setup to get everyone talking!
/ Credits
Client:
Qatar National Bank
Role:
Creative Director & Art Director
/ Year
2024
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