Music Album Premiere

Saluki is a Russian musician, producer, and visual artist known for his genre-blending style that fuses rap, electronic, and alternative sounds with a distinct underground aesthetic. Constantly pushing creative boundaries, he has cultivated a strong following through concept-driven releases and immersive storytelling in both music and visuals.

Saluki, in collaboration with Yandex Music, launched his album Bolshie Kurtki (Big Jackets) with an unconventional marketing activation that blended music, art, and fashion. The campaign transformed city spaces and cultural venues into interactive touchpoints, creating an immersive experience for fans.

Street Installations

Custom-designed oversized jackets appeared across Moscow, featuring tags, prints, and patches with QR codes that allowed fans to pre-save the album. Some jackets even contained hidden invitations to an exclusive album premiere.

Giant Jacket Installation

A five-meter-tall jacket was installed at the ZIL cultural center, acting as a striking visual representation of the album’s aesthetic and drawing media and fan attention.

Immersive Exhibition:

Ahead of the album release, Saluki curated an interactive exhibition at Peak Souvenir, where grunge-style jackets were displayed, each representing a key track from the album. Visitors could do more than just observe—the jackets contained hidden artifacts, handwritten notes, objects, and symbolic items that tied into the themes of the album. Guests were encouraged to explore these details up close, try on the jackets, and uncover easter eggs embedded in the fabric, making the experience deeply personal and interactive.