FIFA World Cup 2022

Shortly before the FIFA World Cup in Qatar, one of its main sponsors — Qatar National Bank — approached me to develop a major advertising campaign.

I crafted the full strategic message from the ground up, after an in-depth market analysis and a deep dive into the audience — a region I was working with for the very first time. Based on those insights, I developed the creative idea that was later brought to life in collaboration with Stink Paris.

The result became the first of three large-scale brand campaigns for the bank. The film itself was shot in Paris and Dubai, featuring Brazilian football star Neymar and well-known TikTok creator Khaby.