Creative Director & art director

NYC / Berlin

Stunt

/

OOH

/

PR Campaign

Mosaicvertising

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4

)

/ About the project

Tashkent is famous for its amazing cultural heritage and unique architecture with one-of-a-kind world-known buildings with mosaics. Unfortunately, big and global brands legally covered most of the mosaics with their advertising

We adopted a straightforward solution to the problem. Step 1: Purchase the media placement spaces that concealed Tashkent’s cultural mosaics. Step 2: Simply remove the ads to uncover the mosaics.

As a result, 157 buildings with mosaics are legally recognized as part of Uzbekistan's Tangible Cultural Heritage today, and all advertisements are being removed from them

/ Credits

Client:

Payme

Role:

Graphic Designer & Art Director

/ Year

2024

OTHER

PROJECTS

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