Stunt
/
OOH
/
PR Campaign
Mosaicvertising
(
4
)

/ About the project
Tashkent is famous for its amazing cultural heritage and unique architecture with one-of-a-kind world-known buildings with mosaics. Unfortunately, big and global brands legally covered most of the mosaics with their advertising
We adopted a straightforward solution to the problem. Step 1: Purchase the media placement spaces that concealed Tashkent’s cultural mosaics. Step 2: Simply remove the ads to uncover the mosaics.
As a result, 157 buildings with mosaics are legally recognized as part of Uzbekistan's Tangible Cultural Heritage today, and all advertisements are being removed from them
/ Credits
Client:
Payme
Role:
Graphic Designer & Art Director
/ Year
2024
OTHER
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